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''Cleo'' is an Australian, New Zealand, South African, Malaysian, Singaporean, Thailand and Indonesia monthly women's magazine. Aimed at an older audience than the teenage-focused ''Dolly'', ''Cleo'' is published by Bauer Media Group in Sydney and known for its ''Cleo'' Bachelor of the Year award. Launched in November, 1972 under the direction of Ita Buttrose, the magazine's founding editor, ''Cleo'' became one of Australia's most iconic titles due to its mix of seemingly controversial content, including the first nude male centerfold and detailed sex advice. Now entering its 43rd year in print, ''Cleo'' remains a significant source of information for young women on topics ranging from fashion, beauty and celebrity news to social and lifestyle issues. According to the magazine's editorial philosophy, ''"Cleo gets women, and it also strikes the perfect balance, offers a bright, light-hearted tone and aesthetic without shying away from the more serious issues that are important to their readers."''.〔(【引用サイトリンク】url=http://www.bauer-media.com.au/brands/cleo/ )〕 Audited circulation in June 2014 was 53,221 copies monthly.〔(【引用サイトリンク】url=http://yaffacdn.s3.amazonaws.com/live/adnews/files/dmfile/ABCCirculationAugust2014new.pdf )〕 Readership numbers for September 2014 are estimated to be 173,000.〔(【引用サイトリンク】url=http://www.roymorgan.com/industries/media/readership/magazine-readership )〕 With a strong online presence of 300,000+ visitors monthly, the magazine has successfully established its brand online. In addition, Beauty Bites, ''Cleos digital app, offers an interactive component to technologically minded Gen Y readers, including how-to video tutorials, expert advice and reader-generated content.〔 ==Launch== In the early 1970s, journalist and editor, Ita Buttrose, and Kerry Packer, heir to what was then Australia's most influential publishing house, Australian Consolidated Press (ACP), created a new and bold Australian women's magazine which would become an instant sensation. ''Cleo'' was modelled on ''Cosmopolitan'' after the Packers lost the rights to the latter title to rivals Fairfax. The first issue was launched in November 1972, the same month that Gough Whitlam came to power in Australia. In the original promotional video for ''Cleo'', Buttrose observes "the rapidly changing personality of the Australian woman."〔(【引用サイトリンク】url=http://www.abc.net.au/tv/papergiants/video/default.htm#top) )〕 In an era when hopes for social and political change were high, ''Cleo'' was a fitting and welcome addition for women aged between 20 and 40 who were looking for something more than the recipes, knitting tips and coverage of royal births and weddings that the ''Australian Women's Weekly'' focused on at the time. ''Cleo'' was politically provocative (but not aggressive) with its journalism. Alongside articles on group sex, contraception, "happy hookers" and Jack Thomson as the first nude "Mate of the Month", the launch issue featured tips on "How to be a sexy housekeeper." In stark contrast to the lack of literary content in modern glossy magazines, Buttrose ran a short story by Norman Mailer, a prominent author at the time. This trend continued in subsequent issues. In two days, 105,000 copies of the first issue were sold and by the end of its first year circulation reached 200,000. When the magazine conducted the first national readership survey in 1974, figures revealed that 30 percent of women aged between 13 and 24 read ''Cleo'' every month. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Cleo (magazine)」の詳細全文を読む スポンサード リンク
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